CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing department in Martorell (Barcelona), in addition to a network of specialized points of sale in the UK and around the world.
In 2020, the brand maintained its upward trend with strong sales growth, thanks to the excellent performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor - the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of plug-in hybrid versions of the CUPRA Formentor and CUPRA Leon plus its first 100% electric model, the CUPRA Born.
CUPRA is a brand based on the contemporary design and sporty performance of its model range. As the latest and youngest brand in Volkswagen Group, our strategy is based on doing things ‘Another Way’ – so we focus on the attitude that sits behind the brand: delivering a differentiating proposition for those that want to go against the crowd - challenging conventions, agile and entrepreneurial by nature, straightforward and focused on building a sustainable and profitable UK business. We are progressive, passionate and brave.
Working in a fast-paced and high energy environment, you’ll always be busy - and with a close knit team structure, you’ll always have support here. Not only are we ambitious - wanting to always innovate and differentiate ourselves, we’re also a resilient bunch that collaborate through the tough times together, and look out for each other.