About CUPRA

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing department in Martorell (Barcelona), in addition to a network of specialized points of sale in the UK and around the world.

In 2020, the brand maintained its upward trend with strong sales growth, thanks to the excellent performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor - the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of plug-in hybrid versions of the CUPRA Formentor and CUPRA Leon plus its first 100% electric model, the CUPRA Born.

CUPRA

Life here

CUPRA is a brand based on the contemporary design and sporty performance of its model range. As the latest and youngest brand in Volkswagen Group, our strategy is based on doing things ‘Another Way’ – so we focus on the attitude that sits behind the brand: delivering a differentiating proposition for those that want to go against the crowd - challenging conventions, agile and entrepreneurial by nature, straightforward and focused on building a sustainable and profitable UK business. We are progressive, passionate and brave.

Working in a fast-paced and high energy environment, you’ll always be busy - and with a close knit team structure, you’ll always have support here. Not only are we ambitious - wanting to always innovate and differentiate ourselves, we’re also a resilient bunch that collaborate through the tough times together, and look out for each other.

Latest jobs in this brand

Sales Operations

Sales Operations

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Sales Operations are the driving force behind the new and used car sales in the UK for Volkswagen Group. Responsible for every aspect of the sales cycle, Sales Operations manage the cars from order to delivery and ensure that the retailer network delivers the desired customer experience in line with our ambition. Fast paced and highly energised, the Sales Operation function has the closest working relationship with our franchise partners and is closest to our customers.

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Fleet

Fleet

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Whatever the size of the company, our Fleet teams have a customised solution for any business. Our nationwide presence ensures we are ideally positioned to help meet any business needs. By offering a more diverse choice of vehicles and providing genuinely helpful initiatives alongside first-rate service levels, we’re able to meet the high expectations of fleet and business drivers.

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Marketing

Marketing

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Each brand has its own marketing function and there are constant opportunities to break new ground. There’s lots of connectivity with the global brand values, with a constant stream of product stories to deliver through a huge range of national and local marketing opportunities. With a huge focus now on digital marketing, it’s an exciting, inventive and multi-dimensional mix.

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Press and PR

Press and PR

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Each brand has its own Press & PR department responsible for sharing its stories to the media. The collective aim is to raise awareness of a brand through editorial coverage in national, regional and online media, and ensuring that the brand is perceived in line with its core values. We also support all initiatives from the factory on vehicle launches, and think creatively as to how we are able to continue this in an increasingly virtual world.

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Network Development

Network Development

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This team acts as the brand interface with our Retail Network, managing issues such as Partner Certification, Corporate Identity, Financial Performance, Representation & Capacity Planning, Cost of Franchise and Performance Management. Finally, they support people development within our network, helping teams to gain qualifications, access technical training and build their brand knowledge.

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Planning and Supply

Planning and Supply

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The Planning & Supply team works closely with our retail network and fleet to ensure that we have everything in place to sell our cars quickly, effectively and at the right price. We help the business to answer some critical questions. Do we have the right finance in place to support our retailers? Are our propositions compelling enough? By getting the planning right, we can maximise output from our factories and give our retailers the best opportunities to sell.

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