Job description

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Brand Analytics Manager

One Group. Six brands. Unlimited possibilities.

We have a number of exciting opportunities for a Brand Analytics Managers to join our Marketing team. This role will be responsible for ensuring that consumers are at the heart of our decision making and strategy; that we understand how to engage them and what is important to them. There will also be task ownership and responsibility for operational matters relating to the traditional business model whilst also having an active involvement in business transformation projects and work streams such as eCommerce and Agency.

Some of the key activities delivered in this role include; driving and influencing the long-term marketing data strategy for brand, and support with the transition and developments, ensuring when campaigns go live all tagging is firing and correctly and able to be reported on, and ensuring relevant post campaign analysis documents are produced alongside 3rd party agencies and wider internal teams.

The ideal candidate will have experience in using enterprise level analytics solutions – Tableau, Adobe Analytics, Google analytics, be able to collaborate with external marketing functions to ensure industry knowledge and innovations are known and updated, and have a numerate and analytical mind-set with a focus on the commercial benefits of making changes.

So what can we offer you? We know people value different things, so along with a competitive salary, car and discretionary bonus, we offer a wide range of flexible benefits to suit you and your lifestyle, including hybrid working.

If it sounds like your type of challenge, we'd love to hear from you…

 

  • Contract Type:
    Full-time - Permanent
  • Location:
    Volkswagen Group UK - Milton Keynes
  • Brand:
    Group
  • Function:
    Marketing
  • Grade:
    D1
  • Working Hours:
    36.25
  • Closing Date:
    26 August 2022
  • Job Reference:
    2370
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