Performance Marketing Manager
Great products, potential for a global career, limitless opportunities – you'll find it here at Volkswagen. With iconic vehicles such as the Beetle and the Golf GTI, few manufacturers have produced as many legendary cars as Volkswagen. Our brand holds a special place in people's imagination. But it's our people who make us one of the most successful automotive brands. There's a real sense of opportunity, progression and drive in everything we do.
What really sets us apart is how we work – not how many vehicles we sell. Volkswagen Group UK has a unique culture, built on diversity, difference and a friendly rivalry that inspires us all. Across our brands and group functions, we learn from each other, encourage each other and regularly challenge each other to think differently. Our people have a true passion for what they do, a genuine desire to go further for customers and to give their own careers real momentum at the same time.
We have an exciting opportunity for a Performance Marketing Manager to join our Marketing team on a fixed-term contract basis. The role includes responsibility for managing the paid marketing channel strategies and lead funnel performance while campaigning development for tactical performance campaigns for new cars, used cars, fleet, aftersales, eCommerce and Agency. As well as being directly accountable for driving customer demand to achieve commercial objectives in order to achieve performance targets for all channels – B2C and B2B.
Some of the key activities delivered in the role include; production of creative campaign assets including images, copywriting, and videos where appropriate; working with the wider marketing teams, external agencies and Global marketing functions. Also, developing and executing a testing plan to identify best performing user acquisition tactics, across platforms, targeting, messaging, creative formats etc. Working with Group CX department to ensure utilisation of 1st Party data in marketing campaigns to drive efficiency, and ensuring any revised ways of working are captured formally, introduced into the VWGUK/Brand processes and recorded in-line with Audit & Legal guidelines.
The ideal candidate should have a passion for digital and performance marketing and a deep understanding of its ever increasing importance in modern communications. Experience of working in a data driven marketing environment with high focus on delivering against KPIs, as well as a demonstrated ability to handle multiple projects simultaneously.
So what can we offer you? As an inclusive employer we know people value different things, so along with a competitive salary, car and discretionary bonus, we offer a wide range of flexible benefits to suit you and your lifestyle including hybrid working.
Sound like a challenge? We'd love to hear from you…
At Volkswagen we are proud to say we have a unique culture, built on diversity, difference and a determination to succeed that inspires us all. Across our brands and group functions, we are striving to learn from each other, encourage each other and regularly challenge each other to think differently. Our people have a true passion for what they do, a genuine desire to go further for customers and to give their own careers real momentum at the same time.
- Contract Type:Full-time - Secondment
- Location:Volkswagen Group UK - Milton Keynes
- Brand:Volkswagen Passenger Cars
- Working Hours:36.25
- Closing Date:26 August 2022
- Job Reference:2296