Performance Marketing Manager
We've noticed that ŠKODA cars are driven by a particular type of person. It's nothing to do with age, income or any other social demographic, but attitude. Our customers love driving something different because they're driven by something different. Just like us.
And right now we are at a pivotal moment as the focus is shifting massively towards CO2 free, connected cars. We are really only just at the beginning as ŠKODA is leading the charge for affordable, electrified mobility.
Great products, potential for a global career, limitless opportunities – you'll find all that here at Volkswagen Group UK. What really sets us apart is how we work – not how many vehicles we sell. Volkswagen Group UK has a unique culture, built on diversity, difference and a friendly rivalry that inspires us all. Across our brands and group functions, we learn from each other, encourage each other and regularly challenge each other to think differently. Our people have a true passion for what they do, a genuine desire to go further for customers and to give their own careers real momentum at the same time.
We have an exciting opportunity for a Performance Marketing Manager to join our Marketing team on a full-time permanent basis. The role includes responsibility for managing the paid marketing channel strategies and lead funnel performance while campaigning development for tactical performance campaigns for new cars, used cars, fleet, aftersales, eCommerce and Agency. As well as being directly accountable for driving customer demand to achieve commercial objectives in order to achieve performance targets for all channels – B2C and B2B.
Some of the key activities delivered in the role include; production of creative campaign assets including images, copywriting, and videos where appropriate; working with the wider marketing teams, external agencies and Global marketing functions. Also, developing and executing a testing plan to identify best performing user acquisition tactics, across platforms, targeting, messaging, creative formats etc. Working with Group CX department to ensure utilisation of 1st Party data in marketing campaigns to drive efficiency, and ensuring any revised ways of working are captured formally, introduced into the VWGUK/Brand processes and recorded in-line with Audit & Legal guidelines.
The ideal candidate should have a passion for digital and performance marketing and a deep understanding of its ever increasing importance in modern communications. Experience of working in a data driven marketing environment with high focus on delivering against KPIs, as well as a demonstrated ability to handle multiple projects simultaneously. This would include an understanding of programmatic video and display media. Plus an understanding of Digital Service Providers, knowledge about paid search, digital ad buying, social media marketing and partnering with data analysts on extracting actionable insights from media reporting.
So what can we offer you? We know people value different things, so along with a competitive salary, brand new car and discretionary bonus, we offer a wide range of flexible benefits to suit you and your lifestyle, including hybrid working.
Here at ŠKODA we're driven by something different, are you?
- Contract Type:Full-time - Permanent
- Location:Volkswagen Group UK - Milton Keynes
- Working Hours:36.25
- Closing Date:26 August 2022
- Job Reference:2339